Privacy policy
Identity of the Controller
This Privacy Policy applies to the processing of personal data by:
By Lina Santo, operating under the brand LINA SANTO
Registered in the Netherlands
Chamber of Commerce (KvK): 78423430
VAT number: NL003329797B50
P.O. Box 31305, 6503CH Nijmegen, The Netherlands
Email: info@linasanto.com
Hereinafter referred to as “LINA SANTO”, acting as data controller within the meaning of the General Data Protection Regulation (GDPR).
LINA SANTO respects your privacy and processes personal data in accordance with applicable Dutch and European legislation, including the GDPR.
Cookies
Because we value your privacy, we inform you on this page about the use of cookies on our website.
We use cookies to improve user experience, tailor advertisements to your interests, and perform statistical analyses.
A cookie is a small text file stored on your device when you first visit a website.
We use the following types of cookies:
Session cookies
These are temporarily stored during your browsing session and are automatically deleted when you close your browser.
Persistent cookies
These remain stored on your device for a specified period to remember preferences or recognize returning visitors.
Third-party cookies
These are placed by external service providers such as:
Meta (Facebook/Instagram) for advertising purposes
Mailchimp for email marketing
Analytics services for statistical analysis
Cookies do not directly identify you as a person, but they may be linked to personal data we process.
You can disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.
What Data Do We Collect?
We collect two types of information:
Non-Personal Data
This includes non-identifiable information such as:
Browser type
Operating system
Language preference
Browsing behavior
Pages visited
Click behavior
Access times
This data is used to improve the website and for statistical purposes.
Personal Data
This includes data that can directly or indirectly identify you, such as:
First and last name
Address details
Email address
Phone number (if provided)
Payment details
IP address
Order history
Legal Basis for Processing
We process personal data based on:
Performance of a contract (order fulfillment)
Legal obligations (tax and administrative requirements)
Consent (e.g., newsletters)
Legitimate interest (marketing and website improvement)
Purpose of Data Processing
We use your data for:
Processing and delivering orders
Customer service and communication
Sending newsletters and marketing communications (with consent)
Advertising via Meta Ads
Website analysis and optimization
Compliance with legal obligations
Sharing Data with Third Parties
We do not sell or rent your personal data. We share data only when necessary to provide our services, including:
PostNL (for delivery of orders)
Payment providers (for processing payments)
Mailchimp (for email marketing)
Meta (for advertising purposes)
Where required, data processing agreements have been concluded with these parties.
Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected. Administrative data is retained for 7 years in accordance with Dutch tax law. Marketing data is retained until you unsubscribe.
Your Rights
Under the GDPR, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict processing
Object to processing
Data portability
Requests can be submitted via info@linasanto.com
If you believe your data is being processed unlawfully, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
Security
We use SSL encryption (Secure Socket Layer) to ensure secure transmission of personal data. We also take appropriate technical and organizational measures to protect your personal data against loss or unlawful processing.
Minors
Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from minors without parental or guardian consent.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy. The most recent version will always be published on this page.
Contact
If you have any questions regarding this Privacy Policy, please contact us at: info@linasanto.com
Privacy Policy KLARNA
For Klarna, your privacy is important. That is why we always collect and process personal data responsibly and with your privacy in mind. This Privacy Notice describes how we collect and use your personal data when you use Klarna’s services (the “Services”) and become our customer. Examples of using our Services include paying with one of our payment options, using our web or mobile application (the Klarna App), or having us pre-fill your information at the checkout of an online store. This document also explains what rights you have and how you can exercise them.
This Privacy Notice applies to the processing of personal data by Klarna, except as described in Section 1. It is therefore important that you read this Privacy Notice.
Some of our Services will give you access to content and features provided by companies or organisations other than Klarna (“Third-Party Services”). This is, for example, the case when we link from our website to a third party’s website and you visit that third party’s website through the web browser in the Klarna App. This Privacy Notice does not apply to the processing of your personal data by Third-Party Services, and Klarna is not responsible for the processing of your data by third parties.
We are Klarna Bank AB (publ), registered in the Swedish Companies Registration Office under registration number 556737-0431, with our registered office at Sveavägen 46, 111 34 Stockholm, Sweden. Under EU data protection law, we are the data controller for all personal data we receive from you or otherwise collect about you. We are responsible for processing your personal data in accordance with applicable data protection legislation.
1. Other Klarna Privacy Notices
The Klarna Ident and Klarna Open Banking services use your personal data in accordance with the separate privacy notices applicable to those Services, which are provided to you when you use those Services. These separate privacy notices apply instead of the information provided here. Separate privacy notices may also apply to specific campaigns or offers that are temporarily available. If this is the case, such separate privacy notices will be provided together with the campaign or offer.
If you are employed by Klarna, are a candidate applying for a job at Klarna, or are an employee of a store that works with Klarna, other privacy notices apply to Klarna’s processing of your personal data for these purposes, and you will receive the relevant information during your contact with Klarna. Contact us — you can find our contact details in Section 13 — if you would like to receive a copy of the relevant privacy notice.
2. What information do we collect?
2.1 Information you provide to us
You may provide us with information about yourself when you use any of Klarna’s Services, for example when you choose to pay using one of Klarna’s payment methods, contact us, or use the Klarna App. You may only provide your own personal data for the use of the Services, so that the Services can be provided correctly.
Depending on which Service you choose, this may include:
Personal data and contact information – name, date of birth, national ID number, title, shipping and billing address, email address, mobile phone number, nationality, salary, audio, photo and video recordings of you and your ID card, etc.
Payment information – credit and debit card details (card number, expiry date and CVV code), billing information, account number, etc.
Special categories of personal data – You may choose to provide us with personal data that is classified as special categories of personal data under EU Regulation 2016/679 (the GDPR), such as information concerning religious or philosophical beliefs, political opinions, trade union membership, or information relating to your health, sexual behaviour or sexual orientation. We do not need these categories of personal data to provide the Services. If you choose to provide us with such personal data, this is always voluntary and based on your explicit consent. Section 5 explains how you can withdraw your consent.
You may change your profile information, such as your contact details and other editable settings, at any time. You can do this in the Klarna App or by contacting us.
2.2 Information we collect about you
Depending on which Service you use, we may, ourselves or through third parties (such as credit reference agencies and fraud prevention agencies, stores or public databases), collect the following information:
Personal data and contact information – name, date of birth, national ID number, title, shipping and billing address, email address, telephone number, etc.
Information about goods and/or services – information about what you purchase, including, for example, the type of goods or a tracking number.
Financial information – financial information obtained through third parties, such as your income, possible outstanding credit, negative payment records, previous payment and credit acceptance information, account number, account holder’s name, and other banking information.
Information about interactions between you and Klarna – how you use our Services, including information about outstanding debts and your debt and payment history with Klarna. Technical data such as web page response times, download errors, personal settings, your contact history with Klarna customer service, etc.
Recorded telephone calls – We record telephone calls when you contact customer service.
Information about interactions between you and stores – your previous contacts with stores where you shop, such as information about whether you received the products and the type of online store.
Device information – for example, IP address, language and browser settings, time zone, operating system, platform and screen resolution. See Section 11 for more information about how we collect and/or store information about your device.
Information from external PEP and sanctions lists – we may screen your information against international sanctions lists and lists of so-called politically exposed persons. These lists contain information such as name, date of birth, place of birth, occupation or position, and the reason for inclusion on the list.
Service-specific information – to provide you with some of our Services, we may collect and process additional personal data that does not fall under the categories above. See Section 4 below for information about what additional personal data is processed for the relevant Service.
3. Which personal data do we process, for what purpose and on what legal basis?
Depending on the Services you use, Klarna may process your personal data for the purposes listed below, based on the legal basis stated for each individual purpose. Section 4 contains more specific information about how we process your data in some of our Services.
Processing for the provision of the Services
Managing our customer relationship with you in various ways, for example to manage your payment or fulfil our obligations under credit agreements between you and us.
Personal data: Personal data and contact information, payment information, information about goods and/or services, financial information, information about interactions between you and Klarna, information about interactions between you and stores, device information and service-specific information.
Legal basis: Necessary for the performance of a contract.
Creating and sending information to you electronically (non-marketing).
Personal data: Personal data and contact information, payment information, information about goods and/or services, financial information, information about interactions between you and Klarna, information about interactions between you and stores, device information and service-specific information.
Legal basis: Necessary for the performance of a contract.
Assessing the most appropriate way to contact you to inform you about outstanding debts.
Personal data: Personal data and contact information, financial information (if available to us), and information about interactions between you and Klarna.
Legal basis: Klarna has a legitimate interest in being able to contact you as effectively as possible.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Assessing the order in which different payment options should be presented to you at the checkout of a store using Klarna. This processing and presentation do not affect which payment options are available to you.
You may object to this at any time by contacting us using the contact details provided below.
This processing involves profiling. See Section 6 for more information about profiling.
Personal data: Personal data and contact information, information about goods and/or services, information about interactions between you and Klarna, and information about interactions between you and the online store.
If you have agreed to the Terms of Use as described in Section 4.4, the applicable legal basis is the performance of a contract.
If you have not agreed to these terms, Klarna bases this processing on a legitimate interest. Klarna (and you as a customer) have a legitimate interest in ensuring that your preferred payment option is displayed prominently at checkout.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Conducting customer satisfaction surveys regarding our Services (for example, after you have contacted Klarna customer service) by email, SMS, telephone or other means.
You may object to this use at any time. You will also be informed of your right to object (opt out) each time your email address or telephone number is used for this purpose.
Personal data: Personal data and contact information, information about goods and/or services, information about interactions between you and Klarna, and information about interactions between you and the store.
Legal basis: Klarna has a legitimate interest in conducting customer satisfaction surveys.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Conducting a credit assessment before credit is granted. See Section 4.1 regarding our credit services and Section 7.4 regarding how we cooperate with credit reference agencies.
Personal data: Personal data and contact information, financial information (including information obtained externally from credit reference agencies), and information about interactions between you and Klarna.
Legal basis: Compliance with laws and regulations where the credit we provide is legally regulated. If the credit is not legally regulated, the data is processed to perform the contract.
Preventing IT attacks (such as DDoS attacks) against Klarna’s Services as part of our efforts to keep our Services secure.
Personal data: Personal data and contact information, information about interactions between you and Klarna, information about interactions between you and stores, and device information.
Legal basis: Klarna has a legitimate interest in keeping our Services secure.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Treating you as a vulnerable customer (if personal circumstances have placed you in a vulnerable position).
Personal data: Personal data and contact information, information about interactions between you and Klarna, and special categories of personal data.
Legal basis: Based on your explicit consent.
Improving our Services, for training and quality purposes, and documenting what was discussed and agreed between you and our customer service.
Personal data: Recorded telephone calls.
Legal basis: Klarna has a legitimate interest in improving our Services and conducting training and quality control.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Transferring your data to stores, suppliers and other recipients. See Section 7 for more information about how and why we share your data.
Personal data: All categories of personal data under Section 2.
Legal basis: Varies depending on the recipient; see Section 7 for more information. For example, Klarna has a legitimate interest in using suppliers to provide its Services, and we may have a legal obligation to share your data with competent authorities. Sharing personal data with payment service providers is necessary for the performance of a contract.
Conducting risk assessments, fraud prevention and risk management (for example, by verifying your identity and carrying out fraud prevention checks).
See Section 7 for a more detailed description of our fraud prevention partners.
Personal data: Personal data and contact information, payment information, information about goods and/or services, financial information, information about interactions between you and Klarna, information about interactions between you and stores, and device information.
Legal basis: Klarna and other parties (primarily customers) have a legitimate interest in managing the risks associated with Klarna’s business operations, for example controlling fraud risks.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose. Klarna also has a legal obligation to identify its customers.
Conducting debt collection activities, including collecting and selling debts.
Personal data: Personal data and contact information, information about goods and/or services, financial information, information about interactions between you and Klarna, and information about interactions between you and stores.
Legal basis: Klarna has a legitimate interest in collecting and selling debts.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Product improvement and research
Anonymising your personal data for product development in order to analyse customer behaviour.
Personal data: Personal data and contact information, payment information, information about goods and/or services, financial information, information about interactions between you and Klarna, information about interactions between you and stores, device information and service-specific information.
Legal basis: Klarna has a legitimate interest in anonymising your personal data for product development in order to analyse customer behaviour.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Conducting data analysis for product improvement and product testing (for example, to improve risk and fraud models).
Personal data: Personal data and contact information, payment information, information about goods and/or services, financial information, information about interactions between you and Klarna, information about interactions between you and stores, device information, information from external PEP and sanctions lists, and service-specific information.
Legal basis: Klarna has a legitimate interest in conducting data analysis for product improvement and product testing.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Enabling internal research and creating statistical models.
Personal data: Personal data and contact information, payment information, information about goods and/or services, financial information, information about interactions between you and Klarna, information about interactions between you and stores, device information and service-specific information.
Legal basis: Klarna has a legitimate interest in enabling internal research and creating statistical models.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Enabling external research, for example by universities or other educational institutions.
Personal data: Personal data and contact information, payment information, information about goods and/or services, financial information, information about interactions between you and Klarna, information about interactions between you and stores, device information and service-specific information.
Legal basis: Klarna has a legitimate interest in enabling external research and contributes to the general interest of society by supporting research.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Compliance and protecting Klarna against liability
Complying with applicable laws and regulations, such as anti-money laundering and accounting laws and legal capital adequacy requirements.
Personal data: Personal data and contact information, payment information, information about goods and/or services, financial information, information about interactions between you and Klarna, information about interactions between you and stores, device information, information from external PEP and sanctions lists, and service-specific information.
Legal basis: Compliance with a legal obligation.
Screening against sanctions lists and lists of so-called politically exposed persons.
Personal data: Personal data and contact information, information from external PEP and sanctions lists.
Legal basis: Compliance with a legal obligation.
Protecting Klarna against legal claims (limiting liability) and enforcing Klarna’s legal rights.
Personal data: All categories of personal data under Section 2.
Legal basis: Klarna has a legitimate interest in protecting itself against legal claims and enforcing its legal rights.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
For marketing purposes
Sending you marketing communications and offers regarding our Services.
You may unsubscribe at any time by contacting us using the contact details in Section 13.
Personal data: Personal data and contact information, information about interactions between you and Klarna, information about interactions between you and stores, and service-specific information.
Legal basis: Klarna has a legitimate interest in sending you marketing communications and offers.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Determining which marketing communications we send to you. This processing also stops when you unsubscribe from receiving marketing communications.
Personal data: Personal data and contact information, information about interactions between you and Klarna, information about interactions between you and stores, device information and service-specific information.
Legal basis: Klarna has a legitimate interest in determining which marketing communications we send to you.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
Placing sponsored links to products and services offered by stores.
Personal data: Information about products/services, information about interactions between you and Klarna, information about interactions between you and stores, device information and service-specific information.
Legal basis: Klarna has a legitimate interest in placing sponsored links to promote our stores in the Klarna App and on our website.
We ensure that the processing carried out for this purpose is necessary to fulfil our legitimate interest and that our interest outweighs your interest in not having your personal data processed for this purpose.
4. Processing of personal data for certain Services
This section describes the processing of personal data for certain Services. For more information about these Services and their features, please refer to the terms and conditions of the relevant Service.
4.1 Klarna’s credit services
The following Services involve us providing credit to you: Pay later (invoice), Pay now (only in the case of direct debit), Financing, Klarna Card and the one-time card (available in the Klarna App). In order to provide these Services, we assess your creditworthiness based on the contact and personal information you provide, information about interactions between you and Klarna, and financial information. Financial information includes information obtained externally from credit reference agencies, such as income and payment records (for more information about credit reference agencies, see Section 7).
Klarna Card and one-time card
If you apply for the Klarna Card or one-time card, Klarna assesses your creditworthiness in the same way as for our other credit services. In the case of the Klarna Card, Klarna will continuously adjust the credit assessment based on your interactions with Klarna.
We share information about you and the purchases you make when using the Klarna Card with VISA and members of the VISA payment network, to the extent necessary to process your card transaction, prevent fraud and comply with applicable rules. If you renew your Klarna Card or receive a new one, we will transfer this information to VISA so that VISA can notify its partners with whom you have stored your card details (for example, for recurring transactions).
If you add your Klarna Card to a digital wallet, we will share your data with the digital wallet provider in accordance with that provider’s privacy notice.
4.2 Offers and invitations on social media
If you have clicked on one of our advertisements or events posted on a third-party social media website, we may receive your contact information as it appears in your user profile on the relevant platform (such as your name, email address and telephone number, as well as other relevant business information such as the name and address of your company and the industry in which you work).
We use this information to provide you with the requested Service and to send you marketing communications and offers relating to our Services. You can unsubscribe from this at any time by contacting us. See Section 13.
4.3 Klarna accounts (savings and payment accounts)
If you have a Klarna account, Klarna also processes information about your transactions and balances. When you make transactions or payments to other accounts, Klarna shares your name and account number with the recipient and the recipient’s financial institution.
If you have made a payment to a Klarna account, Klarna processes the information it receives from the bank you used for the transaction, such as your name and account number.
4.4 The Klarna user experience provided under the Terms of Use for Klarna Services
To provide a smooth user experience both before and after your purchase, we offer the Services described below, which are more specifically described in the Terms of Use for Klarna Services. Use of these Services involves the following processing of your personal data:
Historical transactions
We retain information about the goods/services you purchase through our Services or to which you otherwise provide us with access, so that we can display this information to you.
Preference for filling in your information
Automatic completion of your information can take place in two ways — through your interaction and through the use of a cookie.
Automatic completion through your interaction
When you use the Services, we may ask for your personal and contact information, such as your name, address, telephone number, email address, date of birth or national identification number, as well as other information where applicable. We store this information in our systems, and when you return to us or use our Services, you only need to provide some information such as your telephone number, email address, postcode or national ID number (depending on the country), so that we can automatically complete the remaining fields with the rest of your information.
Automatic completion through a cookie
Another method we may use to automatically complete your information is by placing cookies on your device (computer, tablet, mobile phone, etc.), giving you the option to store information such as your name, address, telephone number, email address, date of birth or national identification number and card details with Klarna. If you do this, we use the cookie to retrieve that information from Klarna when you use our Services on the same device. We will automatically complete your information when you interact with Klarna.
Deactivation of automatic completion
If you do not wish to use automatic completion, you can contact us to adjust your settings. You can also adjust your settings in the Klarna App or directly during the purchase process at a store. You can delete all cookies from your device at any time, which will also delete our cookie.
Preselected preferred payment methods
Klarna may preselect the payment method that we believe is the best way for you to pay. This processing and presentation does not affect the payment methods available to you. For this assessment, Klarna processes information about interactions between you and Klarna, such as information about payment methods you have previously selected, purchase amounts and stores. This processing constitutes profiling. See Section 6 for more information about profiling.
Offers and benefits
To provide you with benefits such as discounts, special events, early access to products, promotional offers, merchant offers, free samples, giveaways, etc., we look at information about interactions between you and Klarna (such as the number of purchases within a certain period) and your contact and personal information. This may involve profiling. See Section 6 for more information about profiling.
The information forms the basis for Klarna’s marketing and customer analysis, business and method development, and statistics.
As part of the Offers and Benefits programme, Klarna and Klarna’s suppliers and subcontractors (on behalf of Klarna) may use this information to communicate with you and provide offers and benefits by physical mail, SMS, email, social media and other digital channels. Klarna and its suppliers and subcontractors will not use direct marketing channels (e.g. email or SMS messages) for this purpose if you have opted out of direct marketing (or if you have not consented to direct marketing where such consent is legally required in your country).
You can opt out of offers and benefits through a link in an email from us or by contacting us. You can find our contact information in Section 13.
The Klarna App
If you use the Klarna App, additional personal data will be processed (for example, information you have entered yourself based on your consent) in order to provide the Services you choose to use in the Klarna App, as described below. In addition, if you choose to redeem a reward or participate in a specific offer, the provider of such offers may be able to determine that you use Klarna Services. Personalising content involves profiling, about which you can read more in Section 6. Profiling is an integral part of the Klarna App as an online shopping assistant.
Personalised articles and advertisements: You may see personalised articles and advertisements based on your previous purchases, contact and identification details, information about goods or services, information about interactions between you and Klarna, information about interactions between you and stores, device information and service-specific information.
Sponsored links: If you click on a sponsored link promoting a product or service from a store, you will be redirected to the store’s website through a third party, a so-called “affiliate network” (further explained in Section 7.14). The affiliate network may place tracking technology on your device containing information about what you clicked on through a sponsored link in the Klarna App. This information is then used to track your visit to a store so that a potential commission for Klarna can be calculated.
Personalised Klarna overview: An overview is displayed where you can see the status of your Klarna purchases and purchase history, access any refunds, and manage and extend payment terms.
Curated shopping collection: If you have shared information with us about the topics, products or services you are interested in, we will use this information to provide you with a personalised shopping collection containing products and services selected based on your interests.
Delivery and package tracking: In some cases, you can track the route of your package.
Ability to “follow” stores: If you choose to “follow” a store, you will receive information about campaigns associated with that store. Klarna will then automatically assess whether your purchases qualify for discounts or other offers under the store’s current campaign.
Credit services: We may offer you credit based on previous purchases.
Shopping with the one-time card: Shopping through the Klarna App is a way of using Klarna’s payment methods at almost any store through a one-time card. When you use the one-time card, Klarna collects information about your purchases and displays them in the app.
Customer service: When you use our customer service through or in connection with the Klarna App, we have access to the information you provide to us.
Email Connect: If you have connected your email account to Klarna’s Email Connect service, Klarna regularly accesses your email account and retrieves purchase-related information such as tracking IDs and other information about goods and services and interactions between you and stores, in order to include this information in the Klarna App. You can disable this Service at any time, after which Klarna will no longer have access to your email account.
Store finder: You may choose to share your location with us. In that case, you give us permission to use this information to show you stores in your area. You can withdraw your consent at any time by disabling location sharing on your device. Klarna does not retain your location after we have shown you stores in your area.
In-app web browser: The Klarna App contains a web browser that allows you to access store websites and online shops so that you can shop using Klarna’s payment methods, including at stores that do not yet use our payment methods. Klarna collects information about how you use the browser so that we can show you relevant deals and offers. In addition, websites you visit may place their own cookies or other tracking technologies on your device.
Visual search: You may choose to upload photos of products by taking a photo of the relevant product or selecting a photo from your phone’s library. We will then try to find similar products to show you.
Wishlist: You may choose to add products and services to your Wishlist in the Klarna App so that you can find them again later or monitor their prices. You can also share your Wishlist with others, such as friends and family, who may then see your profile picture and profile name. In some cases, if you are logged in to a store’s website, links to a product or service you have added to your Wishlist may contain personal information about you, such as your email address.
Your connected bank accounts (the Personal Finance Service): Through this Service, you receive an overview of your finances, including transactions with Klarna as well as your connected bank accounts. When you choose to use this Service, Klarna will process information about external bank accounts and other accounts (such as credit card accounts) that you wish to connect, and Klarna will collect personal data such as account number, bank, historical account transactions, available balance and other balances. Based on this information, Klarna will visualise your finances and provide you with tools to manage your finances through offers relevant to your specific situation (based on profiling, as explained in Section 6). This is done by comparing your spending with the spending of other users of the Service. Based on this comparison, we may, together with our partners, offer ways to minimise your fixed and variable costs.
Profile picture: You may choose to upload a profile picture in the Klarna App. In that case, this picture may be displayed in various Klarna interfaces (for example, in Klarna’s checkout at a store or in the Klarna App). Klarna’s interfaces may also be embedded in stores’ apps. The image may also be shown to others if you share your device with others (when using automatic completion through cookies), or if you choose to share content from your Klarna App with others. You can delete your photo at any time in the App or by contacting us.
5. Withdrawal of consent
When we process your personal data based on consent or explicit consent (for example, in connection with submitting a power of attorney, submitting additional information indicating that you are a vulnerable customer, or where you upload special categories of personal data to our Services), you may withdraw this consent by deleting your data in the Klarna App or by contacting us. Withdrawing this consent will not result in any disadvantage to you, as we do not need this type of information to provide our Services.
6. Profiling by Klarna and automated decision-making
“Profiling” means the automated processing of personal data to evaluate certain personal aspects relating to you, for example to analyse or predict aspects of your financial situation or your preferences, such as purchasing interests. We use profiling based on personal data we have about you to make individual or automated decisions for the following purposes:
Decisions without legal effects or similarly significant effects
Klarna makes the following decisions without legal effects or without effects that similarly significantly affect you:
- predicting which marketing content may be of interest to you. You may always object to this and opt out of such marketing and profiling by contacting us. For more information about processing personal data for marketing purposes, see Section 3 below;
- deciding which loyalty bonuses are suitable for you (see Section 4.4 for more information);
- deciding on the most appropriate way to contact you about outstanding debts (see Section 3 for more information);
- deciding which content is displayed in your Klarna App. See Section 4.4 for more information;
- deciding the order in which different payment options will be presented at the checkout of a store using Klarna.
In addition, some of our Services, such as when you connect bank accounts and similar accounts in our Klarna App, use profiling to provide you with the relevant Service. An example is providing you with relevant financial insights or selecting which offers we provide, in accordance with the terms of the Service.
Decisions with legal effects or similarly significant effects
“Automated decision-making, with legal effects or similarly significant effects” means that certain decisions relating to our Services are based solely on automated means, without any interaction by one of our employees. These decisions have a significant impact on you as a consumer, comparable to a legal effect. Through such automated assessments, we increase the objectivity and transparency of decision-making when providing these Services.
We use this type of automated decision-making when we:
- decide not to make an offer for our credit services to you;
- decide to approve your application to use a credit service;
- decide to reject your application to use a credit service;
- decide whether you pose a risk of fraud or money laundering, if our processing indicates that your behaviour shows signs of money laundering or fraudulent behaviour, that your behaviour is inconsistent with previous statements, or that you appear to have intentionally concealed your true identity. In certain cases, Klarna also checks whether a particular customer is on a so-called sanctions list.
See Section 3 for more information about the types of personal data processed for these purposes.
You always have the right to object to an automated decision with legal effects or similarly significant effects (together with the associated profiling) by contacting us at the email address provided in Section 13. A Klarna employee will then review your case.
7. With whom may we share your personal data?
We may share your personal data with the categories of recipients listed below for the purposes described below. Exactly which recipients we share your personal data with and for what purposes depends on the Services you use. We take all reasonable contractual, legal, technical and organisational measures to ensure that your personal data is handled with an adequate level of protection.
7.1 Suppliers and subcontractors
Klarna may share personal data with suppliers and subcontractors that we use to provide the Services to you. Suppliers and subcontractors are companies that are only entitled to process the personal data they receive from Klarna on behalf of Klarna. Examples of such suppliers and subcontractors include software and data storage providers, payment processing service providers and business consultants.
7.2 Stores
Klarna shares personal data with the store you visit or where you make a purchase (this may also include companies affiliated with the store if you have been informed of this by the store). This is done to enable the store to carry out and manage your purchase and your relationship with the store or affiliated company, for example to verify your identity, deliver the goods to you, manage questions and disputes, send you relevant marketing, and prevent fraud. The personal data shared with a store is subject to the store’s privacy notice and policies.
7.3 Payment service providers, Account Information Services and financial institutions
7.3.1 Payment service providers (“PSPs”) and financial institutions
Payment service providers provide stores and Klarna with services for accepting and processing electronic payments through various payment methods, including credit cards, bank payments such as direct debits, bank transfers, etc. Some stores use PSPs with which they share your information for payment processing. They do this in accordance with the stores’ privacy notices. Stores may also require us to share your information with PSPs for the administration and processing of payments. Some PSPs also collect and use your information independently in accordance with their own privacy notices. This is, for example, the case when you use a digital wallet.
In addition, Klarna may share your information with other financial institutions to carry out transactions you make using your account.
7.3.2 Account Information Services (“AIS”) and financial institutions
When you use Klarna’s payment methods, Klarna may use fraud prevention tools to verify your identity, such as Bank Login, where Klarna uses AIS to collect and assess information from your online bank. Klarna is the provider of AIS to you and in relation to your bank. When you log in to your online bank account using AIS, Klarna collects the data necessary to carry out the assessment.
When you use the Bank Login service, Klarna never stores your actual login credentials (such as BankID, PIN code and TAN code). Instead, when you access them, these details are provided directly to your bank using an encrypted connection that complies with the relevant banking standards for public and private keys.
7.4 Credit reference agencies
If you apply for credit (see Section 4.1 above for a specification of our credit services), your personal data may be shared with credit reference agencies in order to assess your creditworthiness in connection with your application, confirm your identity and contact details, and protect you and other customers against fraud. Sharing this data constitutes a credit assessment.
In the Netherlands, Klarna shares your name, address and telephone number with credit reference agencies so that the credit assessment can be carried out. This credit assessment does not affect your creditworthiness.
The credit reference agencies will process your information in accordance with their own privacy statements, and you can find out here which agencies we work with.
In addition, if you have applied for Financing, Klarna shares your name, date of birth, address, in some cases your email address, information about your financing debt and information about repayments (including late repayments) relating to that debt with the Dutch Foundation for Credit Registration (BKR), in accordance with Dutch financial legislation. The information shared with BKR may affect your future creditworthiness and your ability to obtain credit.
Please note that Klarna only receives the creditworthiness information we obtain from a commercial credit reference agency in script data format. This means that if you want to see a readable version of the assessment, it is best to request a copy from the credit reference agency.
7.5 Fraud prevention and identity verification services
Your personal data may be shared with companies that provide fraud prevention services in order to verify your identity and the accuracy of the information you have provided to us and to prevent criminal activity. The companies we work with in the Netherlands are listed here. Please note that these companies process your data in accordance with their own privacy notices.
7.6 Klarna Group
Your information may be shared with companies within the Klarna Group based on the legitimate interest in conducting Klarna’s business operations.
7.7 Social media companies
If you contact us through social media platforms such as Facebook or Twitter, your data will be stored and processed by these companies in accordance with their privacy notices.
7.8 A person holding a power of attorney for your actions
Klarna will share your data with a person who has a power of attorney to receive your personal data. The data is shared based on your consent.
7.9 Google
If you use Google Maps during checkout (for example, to look up your address in the address field) or in the Klarna App, Google processes your data in accordance with Google Maps’/Google Earth’s terms of service and privacy policy.
When you use the Klarna App through a web browser, Google also collects your device information through the reCAPTCHA service implemented in the web browser. This may sometimes occur in combination with information you enter into the reCAPTCHA service. Google processes this information in accordance with its own privacy policy.
Klarna processes this data based on its legitimate interest for business operations, as the reCAPTCHA service prevents misuse of our Services.
7.10 Authorities
Klarna may disclose necessary information to authorities such as the police, tax authorities or other authorities if we are legally required to do so, or under certain circumstances if you have requested us to do so or if this is required to apply tax deductions. An example of legally required disclosure is for the prevention of money laundering or to combat terrorist financing.
7.11 Logistics companies
Klarna may share your information with logistics companies delivering the goods you ordered if you have chosen to track your packages. Examples of data we share include contact information, personal data and tracking numbers. Please note that logistics companies process your data in accordance with their own privacy notices.
7.12 Partners within the Personal Finance Service and the Offers and Benefits programme
Klarna may share your information in connection with the sale of unpaid debts or the outsourcing of debt collection to third parties, for example collection agencies. Personal data is shared on the basis of a legitimate interest in collecting and selling debts. Collection agencies process your data in accordance with their own privacy notices or as processors on behalf of Klarna. Collection agencies may also share information about your unpaid debt with credit reference agencies, which may affect your creditworthiness and your ability to obtain credit in the future.
7.13 Collection agencies and other debt purchasers
Klarna may share your information in connection with the sale of unpaid debts or the outsourcing of debt collection to third parties, for example collection agencies. Personal data is shared on the basis of a legitimate interest in collecting and selling debts. Collection agencies or other debt purchasers process your data in accordance with their own privacy notices or as processors on behalf of Klarna. Collection agencies or other debt purchasers may also share information about your unpaid debt with credit reference agencies, which may affect your creditworthiness and your ability to obtain credit in the future.
7.14 Affiliate networks
Klarna may share information about the fact that you clicked on a sponsored link (i.e. links promoting products or services from stores) with so-called “affiliate networks”. This data is shared when you click on a sponsored link, after which you are redirected to the store’s website through the “affiliate network”. The affiliate network may place tracking technology on your device containing information that you clicked on a sponsored link through one of Klarna’s applications, so that your visit to a store can be tracked to calculate a potential commission for Klarna. Affiliate networks may process your personal data in accordance with their own privacy statements.
7.15 Divestments
If Klarna sells or purchases claims, companies or assets, Klarna may share your personal data with the prospective seller or purchaser of such claims, companies or assets.
If substantially all of Klarna’s assets are acquired by a third party, personal data relating to Klarna’s customers may be shared.
8. Where do we process your personal data?
We always aim to process your personal data within the EU/EEA. In certain situations, however, such as when we share personal data with a company, supplier or subcontractor within the Klarna Group located outside the EU/EEA, your personal data may be transferred to and processed in a destination outside the EU/EEA. If the store where you shop is located outside the EU/EEA, sharing your personal data with the store also means that your data will be processed outside the EU/EEA.
We ensure that an adequate level of protection is maintained and that the proper processing of personal data is adequately safeguarded in accordance with applicable data protection legislation, such as the GDPR, when we process your data outside the EU/EEA. These safeguards include ensuring that the relevant third country or state is subject to an adequacy decision by the European Commission or implementing the European Commission’s Standard Contractual Clauses.
9. How long do we process your personal data?
We will process your personal data for the period necessary for the specific purposes of our processing. These purposes are described in this Privacy Notice. This means that even if we stop processing your personal data for one purpose, we may retain it if it still needs to be processed for another purpose, in which case we will only use it for that other purpose. In particular:
- As long as you have accepted the Terms of Use for Klarna Services, we will, until you terminate these terms (by contacting us or instructing us to delete data, for example by submitting a request for erasure), process the personal data we need to provide the Services to you, including, but not limited to, data relating to your previous purchases.
- We process personal data included in credit assessments for the purpose of conducting new credit assessments for a period of 90 days after the date on which the request was made.
- We process personal data relating to debt for the purpose of conducting new credit assessments for a period of three (3) years after the debt has been closed — through payment of the debt, the debt being written off by Klarna, or the sale of the debt by Klarna.
- We process recordings of telephone calls for a period of 90 days after the recording date for quality purposes.
- We process personal data for the purpose of complying with applicable laws, such as consumer rights, banking regulations, anti-money laundering requirements and accounting obligations. Depending on applicable legislation, your personal data may be retained for up to ten years after the end of the customer relationship.
10. Your rights regarding personal data
Right to information. You have the right to be informed about how we process your information. We do this through this Privacy Notice, other information on our website and by answering questions submitted to us.
Right of access. You may request a copy of your data if you want to know what personal data we process about you. This copy of your personal data may also be provided in a machine-readable format (i.e. “data portability”).
Right to rectification. You have the right to correct inaccurate or incomplete information about yourself.
Right to erasure. You have the right to request the deletion of your personal data, for example when it is no longer necessary for the purpose for which it was collected or when you have withdrawn your consent. As described in more detail in Sections 3 and 9 above, we are also subject to certain legal obligations that prevent us from immediately deleting some data.
Right to restriction of processing or right to object to processing. If you believe that your information is incorrect or that we are using your data unlawfully, you have the right to ask us to stop processing it. You may also object to our processing if you believe there are circumstances that make the processing unlawful. You may also always object to our use of your data for direct marketing.
Right to object to an automated decision. You have the right to object to an automated decision made by Klarna. See Section 6 for more information about how Klarna uses automated decision-making.
Right to withdraw consent. As described in Section 5, you may withdraw your consent at any time where explicit consent is the legal basis for processing your data.
Right to lodge a complaint with a supervisory authority. You have the right to lodge a complaint with your national data protection supervisory authority or the Swedish data protection supervisory authority (Integritetsskyddsmyndigheten). Complaints to the Swedish data protection authority can be submitted through this link: https://www.datainspektionen.se/other-lang/in-english/.
Control over Service settings in the Klarna App. In the Klarna App, you can adjust settings, for example whether you wish to receive notifications or personalised marketing. We will always respect your choice.
11. What about cookies and other tracking technologies?
To provide a tailored and “smoooth” experience, we use cookies and similar tracking technologies in our online applications, such as our website, the Klarna App and the checkouts of stores that work with Klarna. You can find more information about the tracking technologies we use and accept or reject the relevant tracking technologies in the applicable application.
12. Updates to this Privacy Notice
We continuously work to improve our range of Services so that you receive an even better user experience. This includes changes to existing Services as well as the introduction of new Services. It is therefore important that you read this Privacy Notice each time you use a Klarna Service, as the processing of your personal data may have changed since the last time you used one of our Services.
13. Contact information
Klarna Bank AB (publ) is registered in the Swedish Companies Registration Office under registration number 556737-0431, with our registered office at Sveavägen 46, 111 34 Stockholm, Sweden.
Klarna has a Data Protection Officer and a team of specialists in data protection who work exclusively with data protection and privacy. We also have a dedicated team within our customer service department that handles data protection matters. You can always reach them at dataprotectie@klarna.nl.
Klarna Bank AB (publ) is subject to Swedish data protection law. Visit www.klarna.com for more information about Klarna.
Ik heb de vertaling bewust in formeel, juridisch Engels gehouden en niet alleen woord-voor-woord vertaald, zodat de tekst natuurlijker leest als een Engelstalige privacyverklaring.
Last modified: 10/09/2026.
